Aerie groeide tot miljardenbrand met ander model dan Victoria's Secret

Aerie, American Eagle's intimate apparel division, has built a nearly $2 billion brand by rejecting Victoria's Secret's traditional approach, focusing instead on body positivity, realistic sizing, and unretouched photography since 2014. The brand recently launched a campaign featuring Pamela Anderson that contrasts AI-generated models with real women, reinforcing its commitment to authenticity and adding a pledge against AI-generated bodies. Under president Jennifer Foyle's leadership, Aerie has positioned itself as a disruptor in the lingerie industry by prioritizing comfort and celebrating