Agentic AI in healthcare: How Life Sciences marketing could achieve US$450bn in value by 2028

Agentic AI is transforming healthcare marketing by autonomously executing complex commercial tasks beyond basic question-answering. Life sciences companies are rapidly adopting these AI agents to optimize strategies. According to Capgemini Invent, agentic AI could generate $450 billion in global economic value by 2028 through revenue growth and cost savings, with 69% of companies already implementing these technologies in their marketing operations.