Becky’s NextGen Award daagt accountantskantoren uit om de volgende generatie aan zich te binden

Becky's NextGen Award reveals a critical challenge for accounting firms: attracting Gen Z talent. Research surveying over 1,000 Dutch youth shows finance is viewed as important but rarely innovative. The study exposes why younger generations hesitate to pursue accounting careers, signaling the sector must modernize its image and culture to compete for next-generation talent.