Starbucks-baas Niccol zet in op betere behandeling werknemers

Starbucks is showing signs of recovery under CEO Brian Niccol's leadership, with comparable U.S. sales rising 7.1% in the latest quarter and both profit and customer visits increasing for the first time in two years. Niccol's strategy focuses on improving the customer experience by investing $500 million in additional staffing, higher wages, and store improvements, reversing previous cost-cutting measures that had left locations understaffed and chaotic. The company's COO Mike Grams credits these investments with better customer service and reduced employee turnover, though some unions