Jeff Bezos’ AI Startup Nears $10B Funding Deal at $38B Valuation

Jeff Bezos is closing in on a massive funding deal for his artificial intelligence startup, with reports indicating the company could soon be valued at $38 billion. The lab, operating under the codename Project Prometheus, is reportedly nearing a $10 billion fundraising round, according to the Financial Times. The round has not yet been finalized, but people familiar with the matter say it is expected to close soon. If completed, it would place the startup among the most highly valued early-stage AI companies globally. Why Jeff Bezos’ AI startup is drawing so much attention Unlike many AI firms focused on chatbots and text-based systems , Prometheus is targeting a different frontier: “physical AI.” This involves building models that can understand real-world physics, materials, and engineering processes. The company is developing systems aimed at industries such as manufacturing, aerospace, automotive, robotics, and drug discovery. The goal is to use AI to streamline complex, manual workflows and improve efficiency. According to the Financial Times , the lab is “working on AI systems that understand the laws of physics and can be applied across physical industries.” Major institutional investors are already on board. Firms like JPMorgan and BlackRock are participating in the new funding round, according to reports. The scale of the deal highlights how investor appetite for AI, especially beyond traditional software, continues to grow. Prometheus had already raised $6.2 billion at launch in November 2025 , and this new round could push total funding past $16 billion. This venture marks a notable shift for Bezos. It is his first operational role in a tech company since stepping down as CEO of Amazon in 2021. He is co-leading the company alongside Vikram Bajaj, a former Google X scientist. Both are also deeply involved in fundraising efforts. Talent, scale, and early momentum Prometheus has rapidly built a team of over 120 specialists, including researchers from leadi…