Fast Company AI

Lenovo wants to make the 2026 World Cup the ‘most AI-driven event’ in sports history

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Lenovo aims to make the 2026 FIFA World Cup the "most AI-driven event" in sports history. The company is leveraging global sporting events, including Formula 1, to demonstrate how AI's future depends on distributed devices and real infrastructure—crucial for millisecond-level decision-making in high-stakes competitions.