Fast Company AI

Lenovo wants to make the 2026 World Cup the ‘most AI-driven event’ in sports history

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Lenovo aims to make the 2026 FIFA World Cup the most AI-driven sports event ever. By integrating AI across devices and real-world infrastructure, Lenovo demonstrates how artificial intelligence handles millisecond-decision environments. The company leverages major sporting events like the World Cup and Formula 1 to showcase AI's expanding role beyond traditional computing into physical-world applications.