Fortune

Macy’s just launched an AI-powered shopping assistant. Customers who use it spend nearly 400% more

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Macy's has launched an AI-powered shopping assistant that significantly boosts customer spending. The "Ask Macy's" chatbot drives nearly 400% higher purchase amounts among users. This innovative tool could prove crucial for the retailer's turnaround strategy, potentially reversing declining revenues and enhancing customer engagement through personalized shopping experiences.