Fortune

Magnum verliest Ben & Jerry's-waarden na afsplitsing van Unilever

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Magnum Ice Cream Company, which spun off from Unilever four months ago, is facing significant backlash over its management of Ben & Jerry's, the socially conscious ice cream brand it acquired. Co-founder Jerry Greenfield resigned after 47 years, the independent board and foundation sued for breach of contract, and co-founder Ben Cohen called for the company's sale, urging consumers to boycott Magnum products. The controversy highlights a broader trend where corporate America's retreat from stated values is drawing criticism from both shareholders and customers, with Magnum's stock trading at