Fortune

Blackstone-topman scoort miljoenen views op LinkedIn met joggingvideo's

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Blackstone president and COO Jonathan Gray has become one of LinkedIn's most-watched corporate figures, amassing millions of views through short videos filmed during morning jogs. His 42-second clip jogging through Central Park snow drew 2.7 million views, while a European travel montage reached 5.9 million. Gray's posts average over 100,000 views each. His rise reflects a broader trend: more than two-thirds of Fortune 100 CEOs now maintain social media accounts, with activity up 37% year-on-year, according to communications firm H/Advisors Abernathy.