Brands vs. bots: CMOs, ad agencies tell all about what they’ve learned marketing to our new AI overlords

Brands are adapting marketing strategies for AI systems as chatbots become major information gatekeepers. CMOs and agencies explore new approaches like AIEO (AI Engine Optimization) and LLM-focused searches to reach consumers through ChatGPT, Claude, and Gemini. Success requires understanding how AI systems filter and present information, moving beyond traditional SEO tactics to ensure visibility in an AI-dominated digital landscape.