Brands vs. bots: CMOs, ad agencies tell all about what they’ve learned marketing to our new AI overlords

Brands are adapting marketing strategies to reach AI systems like ChatGPT, Claude, and Gemini. CMOs and ad agencies share insights on "AI-First Marketing" (AIEO) and optimizing for LLM searches. The challenge: standing out in AI-generated content while maintaining visibility in traditional search. Success requires understanding how these AI systems evaluate and recommend information to users.