Brands vs. bots: CMOs, ad agencies tell all about what they’ve learned marketing to our new AI overlords

Major brands and agencies are adapting marketing strategies for AI systems like ChatGPT, Claude, and Gemini. New tactics include GEO and AIEO optimization for LLM searches. CMOs share insights on reaching AI models directly, treating them as influential audiences. Success requires understanding how these systems process information and influence human decisions, creating a new frontier in digital marketing where algorithms themselves become primary targets.