Brands vs. bots: CMOs, ad agencies tell all about what they’ve learned marketing to our new AI overlords

Major brands and agencies are adapting marketing strategies for AI systems like ChatGPT, Claude, and Gemini. Key techniques include GEO (Generative Engine Optimization) and AIEO (AI Engine Optimization) to ensure visibility in AI-driven searches. CMOs share insights on targeting AI models directly, treating them as new distribution channels. Success requires understanding how LLMs process information differently than traditional search, optimizing content for AI comprehension rather than just...