Brands vs. bots: CMOs, ad agencies tell all about what they’ve learned marketing to our new AI overlords

Brands are adapting marketing strategies to reach AI systems like ChatGPT, Claude, and Gemini. CMOs and ad agencies share insights on navigating AI-driven search and discovery. New approaches include GEO and AIEO optimization to ensure brand visibility when AI models serve as intermediaries between consumers and information, requiring fundamental shifts in marketing tactics.