Brands vs. bots: CMOs, ad agencies tell all about what they’ve learned marketing to our new AI overlords

Brands face a new marketing frontier as AI systems like ChatGPT, Claude, and Gemini reshape digital discovery. CMOs and agencies share strategies for optimizing content for AI searches (AIEO) and large language models, ensuring visibility in AI-driven interactions. Success requires adapting traditional SEO practices to reach artificial intelligence intermediaries, representing a fundamental shift in how brands connect with audiences through emerging AI technologies.