New York Times Technology

OpenAI Starts Testing Ads in ChatGPT

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OpenAI is launching advertisements in ChatGPT's free version. The company announced Friday that ads will appear in upcoming weeks for non-paying users. This monetization strategy aims to generate revenue while maintaining free access to the AI chatbot. The move signals OpenAI's efforts to diversify income streams beyond premium subscriptions and API usage, potentially impacting user experience for free-tier subscribers.