Salesforce-baas Benioff maakt van winstcall een vodcast

Salesforce CEO Marc Benioff transformed his February earnings call into a podcast-style production, streaming from the company's San Francisco tower with professional equipment, guest interviews, and YouTube livestream. The format, featuring customers and executives discussing record revenues, was designed to reach a broader audience and inject energy into what is typically a routine financial update. Salesforce plans to repeat this approach for future earnings calls, reflecting a broader trend of companies encouraging CEOs to increase their social media presence and public visibility.