Bewuste consumentisme verliest glans: Everlane, Allbirds en Beyond Meat in crisis

Conscious consumerism brands like Everlane, Allbirds, and Beyond Meat have lost their appeal as millennial shoppers shift priorities away from sustainability and ethical sourcing. Once celebrated for transparency and responsible practices, these companies now struggle to maintain relevance in a market where cost and convenience increasingly outweigh values-driven purchasing decisions.