From AI Tools to Business Results: A People-First Approach by AI Strategist Katerina Andreeva

AI strategist Katerina Andreeva emphasizes shifting focus from AI tools to business outcomes through a human-centered approach. Rather than implementing AI for its own sake, organizations should align AI initiatives with strategic goals and prioritize user experience. This methodology ensures AI investments deliver measurable value while maintaining ethical standards and employee engagement, transforming technology adoption into sustainable competitive advantage.