Wereldbeker brengt bierverkoop in VS flink omhoog, trend wereldwijd blijft onzeker

During the World Cup, beer consumption surged dramatically in the United States, with bars in Boston requiring emergency restocks and Philadelphia stadiums selling 290,000 beers across six matches. However, this temporary spike masks a broader challenge facing the industry, as global beer sales have been declining and it remains uncertain whether the tournament's expanded format can reverse this