Wheyprijs verdubbeld door proteintrend: snackbedrijven kiezen tussen duurder product of slechter recept

The surge in high-protein food consumption has driven whey protein costs to double within months, forcing manufacturers to choose between raising prices or reformulating products with inferior ingredients. Industry experts attribute this "proteinmaxxing" trend to consumers' growing focus on protein intake for fitness goals, creating supply pressures that ripple through snack production.